Editors note: All accounts are accepting phone orders (Wish Atl, Kicks Hawaii, Undefeated, Conveyor, Karmaloop,…)

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Growing up in New York seems like a dream to many. Starting a business from scratch is another. When hustling through the fashion industry which has a dog-eat-dog mentality, that is exactly what accessory designer Kerin Rose was faced with as she found her way into the world of sparkle and shine.

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Check out who’s sporting an item from the HELLZ Spring 2010 collection!

Miss Fergie from the Black Eyed Peas is wearing the “General” denim vest with gun metal studded detail! Wooo!

Oh my goodness…It’s been a long and tiresome road today from following up with emails, to going through interviews for the blog. I finally grasped the time to actually go through each and every tweet for the contest we had last week…and thank you very much everyone! We got about 500 more followers since the contest, and you’re all amazing! After a few hours of counting, the winner for the Twitter contest is, none other than the fabulous

SAUCY BABY AKA NICOLE!

You got us the most followers from everyone else, and we’d like to thank you for your constant support in the brand and spreading the word of Hellz to the unknown! Please email me your address and size at Brittany@hellz-bellz.com

Thanks again to everyone who competed! It was very very close, and it took me forever to count everyone’s tweets, but it was well worth it in the end! Stay tuned to the next competition coming VERY SOON!

I sort of have a thing for morbid thoughts and black nail polish.

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Wardrobe stylist Sara. She’s amazing!

Freelance illustrator Beata Szczecinka creates a series of multimedia art works that can make any fashion obsessor squeal and be tempted to buy the most expensive shoes they see. I’m adding to the list, by the way.

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