This Fall 2010 marks the growth of Hellz, with a more experimental venture entitled ‘The Rest Is Her Story,’ a collection that conveys a classic story of vengeance while simultaneously exuding sensuality and ferocity. Drawing inspiration from revenge and exploitation films such as ‘Lady Snowblood’ and ‘Thriller,’ the collection makes use of a dark color palette to embody the mood & feel of both films. Black, white, and  texture are prevalent throughout the collection and accentuate the unorthodox but innovative silhouettes with leather, trims and details. Pieces like the ‘Alice,’ a fitted blazer with exaggerated shoulders and back ruffle detail inspired by anti-heroines who display great strength and confidence while maintaining beauty and grace. Another interesting piece from the collection is the ‘Wonderland, ‘ a fine cotton jersey printed tunic with metal hooks and eye trims, that not only demonstrates the boldness and convention of film vixens, but the brand as a whole as well. A subtle color story, intelligent and experimental silhouettes and contrasting metal details culminate in an exhibition of daring feminine sexuality and confidence, truly proving that ‘The Rest Is Her Story.’

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Do you remember these days? I know, I know..it was only last year.

Lykke Li – Little Bit

Oh! Also, Let’s add this to your playlist, yes?

Best Coast – When I’m With You

After this past fiasco, HELLZ has been taking the time to put things back together, and of course hustling up a storm. Though thieves had stolen our monitors, they did not steal our talent. We will still be here no matter what, to provide women with  strength and fly clothing. With that being said, out of the good hearts of the people we love, we’re so happy to have supporters world-wide who definitely kept us in their thoughts…and for that, we’d like to give you all our gratitude and thank you for constantly having our backs.

This Tuesday, HELLZ was surprised with a box from our girls at Moxsie. For the longest time, we’ve always had a special spot in our hearts for them. Chatting with them at trade-shows, to hanging out at random parties …it’s never a dull moment when it comes to run-in’s.Being the sweethearts that they are, Moxsie sent us a special care-package consisting of ADORABLE flash-drives, fabulous accessories, and smiles slapped across our faces. (literally! I mean, c’mon..look at Misslawn trying on her new hat!) Words can hardly describe the feeling we got as we noticed the “MOXSIE” tape wrapped tightly around the box. It’s people like that, that truly make a brand feel special. Big thanks to Moxsie, and big thanks to everyone who has been there for us through thick-&-thin.

We love you!

It’s Thursday, and I can already hear all the mid-week grumbles. We all know that you work plenty hard, and to reward you with all the blood sweat and tears, our friends over at Indie-Pop and HELLZ would like to reward you with a night of good music, fabulous style, and of course bubbly drinks. What better way to spend your Labor day weekend?

If you’re lucky, you can find one of us to gift you with some HELLZ stickers. Enticing, right? Correct. So come out, you definitely deserve it.

This month’s story will start next Thursday!   I’m currently soaking up some island sun, so…. After these messages, I’ll be right back!   Bumbye.

As of late, it’s come to my attention that the joy we feel from the little things in life has astonishingly slipped away from our finger tips. Our own human instincts to differ between what we want and need have become scrambled up, and the taste of new and better blood has risen causing us to forget about all the sweet simple goodness in life. What ever happened to the quiet satisfaction of receiving  a smile or a thank you? Anyone remember the days when a high-five was more than just a funny gesture?

Just wanted to remind you all to gaze upon your surroundings, and realize how wonderful life is and how fabulous you are without the glitz and fame. Don’t take for granted that hand shake a stranger gifted you with…and if life slips you an unwelcomed surprise, keep it moving.

Have a fabulous Wednesday.

Check out some behind the scenes footage from the ‘Rest Is Her Story’ shoot along w/ some sneak peek footage from our upcoming Fall Del II ‘Bad Girls Never Die’ shoot… Enjoy!!!