This Fall 2010 marks the growth of Hellz, with a more experimental venture entitled ‘The Rest Is Her Story,’ a collection that conveys a classic story of vengeance while simultaneously exuding sensuality and ferocity. Drawing inspiration from revenge and exploitation films such as ‘Lady Snowblood’ and ‘Thriller,’ the collection makes use of a dark color palette to embody the mood & feel of both films. Black, white, and texture are prevalent throughout the collection and accentuate the unorthodox but innovative silhouettes with leather, trims and details. Pieces like the ‘Alice,’ a fitted blazer with exaggerated shoulders and back ruffle detail inspired by anti-heroines who display great strength and confidence while maintaining beauty and grace. Another interesting piece from the collection is the ‘Wonderland, ‘ a fine cotton jersey printed tunic with metal hooks and eye trims, that not only demonstrates the boldness and convention of film vixens, but the brand as a whole as well. A subtle color story, intelligent and experimental silhouettes and contrasting metal details culminate in an exhibition of daring feminine sexuality and confidence, truly proving that ‘The Rest Is Her Story.’
A woman goes day-to-day learning and growing from all sorts of different events in their life. Sometimes the of best lessons come from the worst of situations….but you know what? I hate to admit it, but that’s certainly necessary. Let’s talk girl-to-girl and spare some much needed advice and knowledge…shall we?
Do not wear canvas wedges to a music fest…I repeat – do NOT wear wedges to a music fest
The more make up you have on – the higher chance of melting eyeliner
He’s just not that into you…f’reals.
HELLZ goes with anything, we’ve been saying this for years!
Style is something you’re born with. Don’t take it forgranted.
If the guy at 7-11 stops carding you…we may have a problem.
Actions speak louder than words.
Don’t wait around by the phone. Go out. I promise you wont regret it.
While we all saw the brand new collection HELLZ has unleashed, we thought it would be a great idea to reveal one more surprise to you that’s up our sleeve for this season. Here’s a sneak peek into what’s soon to come your way!Like all great films, trailers are used to build up anticipation…..you’re welcome.
On top of all the fabulous collaborations that HELLZ is involved with, there is one in particular that is finally peaking it’s head out of the closet.For as long as we can remember, HELLZ has been a heavy follower of ABDC female dance group The Beat Freaks. This relationship has been building itself for years now, and finally out of this beautiful relationship comes a beautiful collaboration. HELLZ and The Beat Freaks are proud to introduce to you our ‘Freak The Bellz’ collaboration tank! With some hot HELLZ style and of course some banging BF attitude, there’s really no wrong way to go about it. In celebration of this recent collaboration, HELLZ and The Beat Freaks would like to personally invite you to the official ‘Freak The Bellz’ collaboration event this Wednesday! Tons of exciting performances and of course surprise guests are some of the many things to look forward to. Put your dancing shoes on, and come Freak The Bellz!
If you’ve been around the block with HELLZ for some time, then you’ve obviously observed the brands evolution throughout the years. You’ve seen a graphic tee brand swiftly mold into a fashion body line in a matter of 5 whole years. That is definitely a stepping stone to celebrate. To take it up a notch, HELLZ releases some not-so-ordinary new styles this fall with adding on to your jamb-packed HELLZ wardrobe with some serious studdage. HELLZ Fall 2010 brings on a new wave of fashion friendly accessories to feed your inner rebel. Studded bracelets and leather gloves are just a few of the many accessories to obsess over. Definitely an homage to the good ol’ days of punk rock. I’ll be keeping you updated with the current locations of these rare finds, but to kick-start your search, Karmaloop is the first to finally introduce to you our fabulous studded bracelet! How excited are you? Now you can literally wear HELLZ head-to-toe!
It’s not uncommon to get random visits from our loved ones in fashion, but when a hot-like-fire individual such as Miss Kerin Rose stomps into our office….all the surprises from the past become irrelevant and immediately we’re slapped in the face with excitement. Friday quickly became more than just the day before Labor day weekend – it became a day full of young coconut juice, equilibrium wrist bands, and Misslawn’s stories about tiny apartments in New York.
Surprises are the best…especially when they include Vietnamese food and of course – Kerin Rose.
