Hellz Fall Delivery II: ‘Midnight Riders’

Posted by misslawn on September 22nd, 2009

We are super excited and very pleased to present the collection ‘Midnight Riders,’ photographed by Brooke Nipar for our Fall 2009 2nd Delivery. By utilizing dark themes found in the iconic 80’s flick ‘Mad Max’, ‘Midnight Riders’ aims to represent the ideology of the subversive in not only fact and fiction, but fashion as well.

Black, pewter gray and grenadine red are colors present throughout the collection to set the tone and compliment the progressive and functional silhouettes by drawing attention to the details of each piece. New interesting pieces in this collection include; the ‘Krueger’, a unique play on a pullover jacket with a hidden hood underneath a high profile collar and the ‘Hammer’, a slouch-fit cotton canvas pant with contrasting grenadine red fabric pocket lining, welt back pockets and functional button details.

Clever silhouettes, unique details, and the use of simple colors to emphasize form and function while creating a true display of female strength, sensuality and independence that is: ‘Midnight Riders.’

 

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Click HERE to view the full collection.

 

Photograher: Brooke Nipar

Model: Shelby Keeton

Stylist: Radio Rose Garcia

Hair: Staci Childs

Makeup: Jillian Chaitin

Special thanks to: A Morir by Kerin RoseFunky Fanny’s Vintage

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42 Responses to “Hellz Fall Delivery II: ‘Midnight Riders’”

  1. Janice Says:

    I <3 it. I cannot wait till these drop.

  2. Raaachem Says:

    genius. lawn, u killin me.

  3. Jessica Says:

    Misslawn, I love how I see your brand growing up throughout the years.. but so fast! <3 It's just getting better and better!

  4. Jessica Says:

    Misslawn! I love how I see your brand growing up throughout the years.. so fast! <3 It just keeps getting better and better!

  5. ashley sade Says:

    I love the whole fuckn collection. Ure so talented lawn! <3

  6. Nicole Says:

    HOLY SHIT!!! THIS COLLECTION IS PURE FCKIN GENIUS! OMGAH!

    That double-breasted jacket NEEDS to be MINES!!

    Will this collection be available at 5 & A Dime & The Attic by Saturday? Particularly the graphic tees, the sneak peek jacket & the double-breasted jacket? If so, thats what Im gonna be spending my birthday moneeeeys on. YESSSS! :D

    THANK YOU HELLZ TEAM FOR ALWAYS BLOWING MY FCKIN MIND & FOR GIVING US THE CHANCE TO STEEZ ON EVERYBODY!

    I ♥ Y’ALL!

  7. misslawn Says:

    thanks ma!!!!

    yes, the collection will be in 5 & A Dime this saturday and possibly Attic, as well.

    send us pics of you rockin’ your new gear :) xoxo

  8. Nicole. Says:

    You’re more than welcome Miss Lawn!

    YESSSS! I’ma bout to be one happy little lady.

    I’ll definitely send pics. Thank you soooo much again!

  9. Steph Says:

    i’m seriously feeling this entire collection! that double breasted jacket is on some point!!!!!!!!!

    consider it sold and in my closet, f’real.

  10. florence aka miles'mama Says:

    love love love

  11. kaezel Says:

    my financial aid money is soooo going down the drain. MUAHAHHAHAHA

  12. cruziiie Says:

    LOVE. LOVE. LOVE! This collection speaks very highly of your brand. Check out the post I did: http://www.karicruz.com/blog/2009/9/22/hellz-bellz-fall-2009-midnight-rider-collection.html

  13. chaR. Says:

    amazing. you come out with the illest stuff, Lawn!! LOVE IT! =)

  14. j-raze Says:

    Yeah i gotta admit, this collect looks pretty damn good! Impressed.

  15. j-raze Says:

    hey do you guys make all those shoes too? Those tights are ill!

  16. Gina Says:

    omg this is fire!

  17. misslawn Says:

    naw, the shoes are not ours (i wish)…but the tights definitely are!

  18. Kasey Says:

    siiicckkkkkkkk

  19. Connie Says:

    Ooooof, killen it again!
    I have to get a hold of those leggings!
    & Thoughs high boots remind me of Christopher Kane for Topshop… no? :o

  20. P Says:

    We used your text because it was well said, and we were trying to get the blog up first… not sure who wrote to us from H.B saying our blog was “dull” and not creative.

  21. Hellz Fall/Winter 2009 'Midnight Riders' | 4RT of CLEAN Says:

    [...] include the ‘Kreuger’, the ‘Hammer’, and a few others.  Check out the Hellz Bellz blog for more info! [View with [...]

  22. missQ Says:

    love, loveeee it all.

    this is best collection to date, i think.

    can’t wait until it drops!

  23. Lilz Says:

    sexy and powerful! Loves it!

  24. Hellz Fall Delivery II: ‘Midnight Riders’ « SayPleats Says:

    [...] Delivery II: ‘Midnight Riders’ Sexy and powerful! Hellz Fall Delivery II. See the rest here. via what the [...]

  25. mindy Says:

    love it, can’t wait.

  26. ajabebe Says:

    I THINK IM GOING TO THROWUP…THIS IS SOO SICK GUYS

  27. ajabebe Says:

    IN A GOOD WAY ..I LOVE IT

  28. Hellz Fall Delivery II: ‘Midnight Riders’ « Cash & Caviar:Hustla Sweet Says:

    [...] View the rest of the design via WTHz [...]

  29. kay Says:

    so when does this stuff drop and what the price on the shawl- like blazer and the cotton jacket i MUST have asap lol. where AND when can i get this stuff in new york?

  30. Hellz Bellz Fall Delivery II: Midnight Riders Collection Lookbook | La Prima Donna Loves You Says:

    [...] am completely wow’ed by Hellz Bellz’s 2nd Fall Delivery. If you loved the Style Warriors Collection, you’ll die for this. Truly [...]

  31. anjaeden Says:

    i see yall’s spread on kanye’s blog too! yay! even tho mr ye’s a lil hater lately, i see he LOVES HB too! yall are def. runnin the women’s streetwear ;)

    xoxo

  32. anjaeden Says:

    haha ok so i jus scrolled all the way down on ur blog and yes yall already seen it on ye’s blog hahaha sorry of course im a lil late hehe

  33. Alyssa Says:

    Miss Lawn, you killed it! This collection is so dope I’m sad that I can’t get any of it nearby… 5&aDime is nearly sold out of all the things I like! But nonetheless, thank you for these sick ass pieces!

    &Happy Birthday Miss Lawn! :D

  34. Nicole. Says:

    I purchased the STRAIGHT TO HELLZ jacket today & I FCKIN LOVE IT!!!! OMGAH, it’s so soft & comfy.

    Hopefully 5&ADime will have the pieces I like when I come back. Today was my first day at the shop. I met Jay & I believe, his parents? He’s really cool & nice. His ’stache is bad ass!

    THANK YOU MISS LAWN & THE HELLZ CREW!

  35. FASH Says:

    great fall line…i saw this line and post highlighted at

    http://www.joandjoenyc.com/1/post/2009/09/todays-style-pick21.html

    just might have to buy the whole collection!!

    xoxo

  36. cassie Says:

    why do i have to be preggo! LOL

  37. j Says:

    what’s the sizing like for the krueger pullover? should we order our normal size or go a size down since it looks slightly oversized?

  38. mink Says:

    thank you FASH love!

    the krueger is a bit oversized, so i’d suggest a size down. b

  39. What the Hellz?!! » ARE YOU A WARRIOR OR A RIDER? Says:

    [...] Question: Are you a Style Warrior or a Midnight Rider? Tell us which one was your favorite Fall delivery and why/what your favorite piece [...]

  40. Hellz Fall 2009 Delivery 2: Midnight Riders « Freak The Fashion Says:

    [...] so in love with the Hellz Fall 2009 Delivery II “Midnight Riders” Collection.  Nitro:licious calls it Lanie’s best work to date and I have to agree that [...]

  41. What the Hellz?!! » rewind… Says:

    [...] hook ups of course, I’d have Shelby rocking these absolutely fabu-shoes for the Fall Del II: Midnight Riders lookbook. Designed by Nicholas Kirkwood x Rodarte, the screw nuts, metal plates and thorns just [...]

  42. Midnight Riders « Attorney Street Says:

    [...] entitled Midnight Riders. Incredible imagery and product, as per usual. Shot by Brooke Nipar. Head here for more [...]

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