Hellz Fall Delivery II: ‘Midnight Riders’
Posted by misslawn on September 22nd, 2009
We are super excited and very pleased to present the collection ‘Midnight Riders,’ photographed by Brooke Nipar for our Fall 2009 2nd Delivery. By utilizing dark themes found in the iconic 80’s flick ‘Mad Max’, ‘Midnight Riders’ aims to represent the ideology of the subversive in not only fact and fiction, but fashion as well.
Black, pewter gray and grenadine red are colors present throughout the collection to set the tone and compliment the progressive and functional silhouettes by drawing attention to the details of each piece. New interesting pieces in this collection include; the ‘Krueger’, a unique play on a pullover jacket with a hidden hood underneath a high profile collar and the ‘Hammer’, a slouch-fit cotton canvas pant with contrasting grenadine red fabric pocket lining, welt back pockets and functional button details.
Clever silhouettes, unique details, and the use of simple colors to emphasize form and function while creating a true display of female strength, sensuality and independence that is: ‘Midnight Riders.’



















Click HERE to view the full collection.
Photograher: Brooke Nipar
Model: Shelby Keeton
Stylist: Radio Rose Garcia
Hair: Staci Childs
Makeup: Jillian Chaitin
Special thanks to: A Morir by Kerin Rose & Funky Fanny’s Vintage



September 22nd, 2009 at 12:10 pm
I <3 it. I cannot wait till these drop.
September 22nd, 2009 at 12:25 pm
genius. lawn, u killin me.
September 22nd, 2009 at 12:48 pm
Misslawn, I love how I see your brand growing up throughout the years.. but so fast! <3 It's just getting better and better!
September 22nd, 2009 at 12:50 pm
Misslawn! I love how I see your brand growing up throughout the years.. so fast! <3 It just keeps getting better and better!
September 22nd, 2009 at 1:18 pm
I love the whole fuckn collection. Ure so talented lawn! <3
September 22nd, 2009 at 1:36 pm
HOLY SHIT!!! THIS COLLECTION IS PURE FCKIN GENIUS! OMGAH!
That double-breasted jacket NEEDS to be MINES!!
Will this collection be available at 5 & A Dime & The Attic by Saturday? Particularly the graphic tees, the sneak peek jacket & the double-breasted jacket? If so, thats what Im gonna be spending my birthday moneeeeys on. YESSSS!
THANK YOU HELLZ TEAM FOR ALWAYS BLOWING MY FCKIN MIND & FOR GIVING US THE CHANCE TO STEEZ ON EVERYBODY!
I ♥ Y’ALL!
September 22nd, 2009 at 1:53 pm
thanks ma!!!!
yes, the collection will be in 5 & A Dime this saturday and possibly Attic, as well.
send us pics of you rockin’ your new gear
xoxo
September 22nd, 2009 at 2:03 pm
You’re more than welcome Miss Lawn!
YESSSS! I’ma bout to be one happy little lady.
I’ll definitely send pics. Thank you soooo much again!
♥
September 22nd, 2009 at 2:23 pm
i’m seriously feeling this entire collection! that double breasted jacket is on some point!!!!!!!!!
consider it sold and in my closet, f’real.
September 22nd, 2009 at 2:42 pm
love love love
September 22nd, 2009 at 3:04 pm
my financial aid money is soooo going down the drain. MUAHAHHAHAHA
September 22nd, 2009 at 4:40 pm
LOVE. LOVE. LOVE! This collection speaks very highly of your brand. Check out the post I did: http://www.karicruz.com/blog/2009/9/22/hellz-bellz-fall-2009-midnight-rider-collection.html
September 22nd, 2009 at 5:38 pm
amazing. you come out with the illest stuff, Lawn!! LOVE IT! =)
September 22nd, 2009 at 5:53 pm
Yeah i gotta admit, this collect looks pretty damn good! Impressed.
September 22nd, 2009 at 5:55 pm
hey do you guys make all those shoes too? Those tights are ill!
September 22nd, 2009 at 6:15 pm
omg this is fire!
September 22nd, 2009 at 6:57 pm
naw, the shoes are not ours (i wish)…but the tights definitely are!
September 22nd, 2009 at 9:48 pm
siiicckkkkkkkk
September 22nd, 2009 at 10:24 pm
Ooooof, killen it again!
I have to get a hold of those leggings!
& Thoughs high boots remind me of Christopher Kane for Topshop… no?
September 23rd, 2009 at 12:34 am
We used your text because it was well said, and we were trying to get the blog up first… not sure who wrote to us from H.B saying our blog was “dull” and not creative.
September 23rd, 2009 at 9:02 am
[...] include the ‘Kreuger’, the ‘Hammer’, and a few others. Check out the Hellz Bellz blog for more info! [View with [...]
September 23rd, 2009 at 9:05 am
love, loveeee it all.
this is best collection to date, i think.
can’t wait until it drops!
September 23rd, 2009 at 12:14 pm
sexy and powerful! Loves it!
September 23rd, 2009 at 12:21 pm
[...] Delivery II: ‘Midnight Riders’ Sexy and powerful! Hellz Fall Delivery II. See the rest here. via what the [...]
September 23rd, 2009 at 1:13 pm
love it, can’t wait.
September 23rd, 2009 at 4:31 pm
I THINK IM GOING TO THROWUP…THIS IS SOO SICK GUYS
September 23rd, 2009 at 4:32 pm
IN A GOOD WAY ..I LOVE IT
September 24th, 2009 at 9:21 am
[...] View the rest of the design via WTHz [...]
September 24th, 2009 at 1:56 pm
so when does this stuff drop and what the price on the shawl- like blazer and the cotton jacket i MUST have asap lol. where AND when can i get this stuff in new york?
September 24th, 2009 at 8:26 pm
[...] am completely wow’ed by Hellz Bellz’s 2nd Fall Delivery. If you loved the Style Warriors Collection, you’ll die for this. Truly [...]
September 24th, 2009 at 8:31 pm
i see yall’s spread on kanye’s blog too! yay! even tho mr ye’s a lil hater lately, i see he LOVES HB too! yall are def. runnin the women’s streetwear
xoxo
September 24th, 2009 at 8:35 pm
haha ok so i jus scrolled all the way down on ur blog and yes yall already seen it on ye’s blog hahaha sorry of course im a lil late hehe
September 26th, 2009 at 1:12 pm
Miss Lawn, you killed it! This collection is so dope I’m sad that I can’t get any of it nearby… 5&aDime is nearly sold out of all the things I like! But nonetheless, thank you for these sick ass pieces!
&Happy Birthday Miss Lawn!
September 27th, 2009 at 12:04 am
I purchased the STRAIGHT TO HELLZ jacket today & I FCKIN LOVE IT!!!! OMGAH, it’s so soft & comfy.
Hopefully 5&ADime will have the pieces I like when I come back. Today was my first day at the shop. I met Jay & I believe, his parents? He’s really cool & nice. His ’stache is bad ass!
THANK YOU MISS LAWN & THE HELLZ CREW!
♥
September 28th, 2009 at 11:56 pm
great fall line…i saw this line and post highlighted at
http://www.joandjoenyc.com/1/post/2009/09/todays-style-pick21.html
just might have to buy the whole collection!!
xoxo
September 29th, 2009 at 9:11 pm
why do i have to be preggo! LOL
September 30th, 2009 at 10:31 am
what’s the sizing like for the krueger pullover? should we order our normal size or go a size down since it looks slightly oversized?
September 30th, 2009 at 5:28 pm
thank you FASH love!
the krueger is a bit oversized, so i’d suggest a size down. b
October 2nd, 2009 at 1:05 pm
[...] Question: Are you a Style Warrior or a Midnight Rider? Tell us which one was your favorite Fall delivery and why/what your favorite piece [...]
October 10th, 2009 at 9:07 am
[...] so in love with the Hellz Fall 2009 Delivery II “Midnight Riders” Collection. Nitro:licious calls it Lanie’s best work to date and I have to agree that [...]
October 19th, 2009 at 2:49 pm
[...] hook ups of course, I’d have Shelby rocking these absolutely fabu-shoes for the Fall Del II: Midnight Riders lookbook. Designed by Nicholas Kirkwood x Rodarte, the screw nuts, metal plates and thorns just [...]
October 26th, 2009 at 1:08 pm
[...] entitled Midnight Riders. Incredible imagery and product, as per usual. Shot by Brooke Nipar. Head here for more [...]