Icon Group is a new $ 30 million VC fund launched from the German IconMobile Group, the WPP network body. This means the company’s reorganization of the full service innovation body to also offer VC support.
IconMobile has gathered a reputation as an innovative technology, design, and sustainability institution, but the rotation means now, instead, back, backup technology that allows traditional companies to “recreate their business model and the way they reach their consumers.”
Ventures VC icon Funds will be accompanied by the new company arm: ‘Impact icon’, continuation of established iconmobile products and innovation arm experience.
Property for the previous iconmobile now fall under the izon business umbrella includes:
- D [AI] TA, the white label laundry system that filters micro fibers through a smart washing machine, reduces the contaminants of chemicals, and uses ‘smart grid’ washing to save energy. It also tracks what items have been washed, and worn, and send the data to the retailer.
- Banbutsu, which makes fulfilling sustainable last-miles
- The company’s targeting icon experience mobility
Thomas Fellger, Founder of the Icon Group said: “Does it create the first connected toothbrush for Oral-B or UI / UI designs for the world’s leading automotive brands, the group icon works to bring innovation to the scale … Now, with the inclusion of funds Ventura, we can create things that we believe without waiting for permission or additional budget allocations by investing in opportunities where we have deep knowledge and proven impacts, something that distinguishes us from five companies. “
Talking to me for a call, he added: “We are more capable than most companies to change our knowledge of R & D to be a fast business opportunity. For example, we find infrared sensors, which can be used to measure air quality in Egypt. Because of us know we need quality air data, we can make a completely new product. And that’s what we will follow – connect different product service points throughout the industry to be made for the industry, new ways to see their business by changing the business model , or even expand services that they cannot do before. “