The success of every project or a job depends on how well you make a plan to go ahead with it, consider the upsides and downsides, the possibilities of the challenges that may come up own the road and the ways in which you can overcome those. In short, it all depends on your research and development, analysis and assessments.
Similarly, if you want to be successful in your business, you will need to follow a proper and immaculately planned marketing strategy. Given the present scenario, every aspect of the business is done online. These aspects of businesses include:
- Communication
- Closing a deal
- Making transaction or
Therefore, most of the businesses now tend to rely more on social media marketing than the traditional forms of business marketing and advertising.
The need to analyze performance
In the digital marketing context, you will therefore need to know how well your marketing plan and tools are working and make amendments in them from time to time as and when required. These tools include your website as well as the platforms that you use to promote your brand, product or services.
In order to make the best out of their marketing efforts, almost every business today, whether it is a giant corporation or a small startup, tend to use their social followers in the best possible way to:
- To create an excellent online presence
- To build their followers from the several social channels available
- To direct them to wards their site and
- To make a sale.
In order to make sure that everything is going as planned and the results received are as desired, you will need to analyze the performance and effectiveness of your marketing strategies as well as the platforms. There are several analytical tools that will help you to do this.
Use of Instagram
When it comes to using the social media networks in the best possible way, one channel that tops all is Instagram. This is due to several reasons and some of these are:
- This has the largest number of followers to the tune of in excess of a billion
- It is the platform that enables the businesses to reach to their target audience faster on the go being a mobile app
- It has several features and tools that helps in the marketing process of the businesses and
- It also allows posting the content across all social networks to raise the chances of gaining more followers.
It is for this reason that there are more than 25 million business accounts on this platform that are doing well in their business, thanks to better Instagram marketing and integration of it with other forms of business marketing.
Analyzing Instagram marketing success
However, as off now the Instagram platform does not provide any built-in and in-depth analytics like Facebook. You will need to follow a distinct process to know whether or not your Instagram marketing efforts is paying off well. You may at times also need some third-party apps for a better, proper and timely analysis of your Instagram performance.
Useful sites like Blastup.com and others will provide you a lot of help in this regard apart from guiding you in the Instagram marketing process. However, it is better and a wise idea to be knowledgeable about it yourself, even if you hire their services.
As a normal procedure, you will need to first switch to a Business Account. This is important as it is only then you will be able to gain access to all the features that Instagram has on offer for you along with some limited analytics such as:
- follower growth
- impressions
- reach and
These will help you a lot in achieving your goals in marketing through Instagram. It is simple and easy to use these features and analytics tools.
- You can access these analytics by clicking on the View Insights option that is located below your uploaded images and videos.
- You can also use the Ad Manager tool of Facebook to track Instagram impressions, engagement and the spend on ad campaigns.
All these analytics and other tools being helpful, these metrics are however limited to individual campaigns and posts on Instagram.
Using third party apps
You can also use several other third-party apps that are available on the internet for your analytical purpose. These apps and software are equally good and will even provide you with an access to more in-depth Instagram metrics.
This will allow a better analysis and results that will in turn help you to make a better plan for your Instagram marketing. This in-depth knowledge will also help you to track additional metrics such as:
- The follower counts as well as their engagement over time
- Optimal posting times based on the performance of the previous posts and
- Your performance compared to a few selected competitors.
However, both these platforms will require you to pay to use these, you can always try these and start with the free trials, if any. This will help you to see whether or not their analytics offerings are suitable for you and your business before you intend to go for the paid versions.
To wrap up
The individual metrics that you need to track on Instagram to know about the performance of your posts will certainly vary depending on your business goals set. However, there are a few common things that you should always keep your eyes on such as the engagement which includes likes and comments as well as the number of followers you gain over time.
All the time you should ensure that you post valuable contents only. This will help your account to steadily gain followers a as well as engagement.
These are the basic metrics that you should track for your analysis, whether or not you have the money and budget for purchasing more in-depth analytics tools. It will keep you in the loop whether or not your account is growing and performing well.