Hellz and DJPremium.com have teamed up for an exciting giveaway.

With any Hellz purchase you make on DJPremium.com, you will be entered for your chance to win an outfit from the brand, as well as the highly anticipated Hellz x Miss Wax collaboration ring.

I think there were quite some people that wanted it…

Get your new Hellz fall gear now! Click on the image below to see more details, terms and conditions. Good luck!

Ciara fresh off the tour bus at her stop in Carmel, CA for a show wearing one of our most popular pieces in our Fall Delivery 1 “Style Warriors” Collection.

I’ve been a fan since Goodies dropped, and I reminisce endless hours of perfecting dance routines with my team all dedicated to Ciara’s music videos. Anyone have a favorite?

Here she is during her performance later that day. Peep those thigh high sheer cut-out boots by Christian Louboutin. Owww.

photos courtesy of the YBF

12ftDwende is an online magazine staffed by bright, creative minds from different walks of life. Through news, interviews and commentary, 12ftDwende provides its loyal readership with stories that are diverse, entertaining, but above all, authentic.

Starting tomorrow, they will be relaunching their site with a series of special guest interviews. Each day will spotlight a creative influential that has affected the worlds of music to photography to fashion. Kicking off the interview week is our dear ol’ Lanie followed by Talib Kweli/Hi Tek, Estevan Oriol, Rik Cordero, DJ Neil Armstrong, and more to be announced.

Stay tuned for tomorrow for Lanie’s interview, 9am to be exact!

I am very proud to present the collection, ‘Style Warriors’ for Fall 2009 Delivery 1, a line of clothing designed to celebrate women who escape the mundane and predictable in every facet of their lives. Drawing upon cross-cultural sophistication, and a diverse, Aztec-inspired color story, ‘Style Warriors’ truly embodies the aspirations of iconoclast women.

Colors present throughout the collection include navy, red, elephant grey and black and each garment’s fabrication is of the highest fidelity. Traditional garments, such as the hoodie, have been give the Hellz treatment; they been transformed into amazine fashion-forward pieces. Unique new silhouettes can be found in the delivery as well, such as the ‘Defensive,’ a woven button up which features cotton plaid w/ ruffle details in the front and a clever slit on it back. The ‘Style Warriors; denim program also features a highly stylized jean, called the ‘Taxi’ which comes in black and indigo vintage washes and features functional padding for added comfort during cold weather.

Great attention to detail, use of color and emphasis on form, function and durability in addition to the powerful, independent, fashion savvy female philosophy that Hellz culminates in a refreshing take on modern fashion: ‘Style Warriors.’

*** EDITORS NOTE: Additional styles that didn’t make it to the shoot have been added. Click ‘Read More’ to check it out… Enjoy!

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The ladies showed and impressed! For the weekend of the AM Getting Paid Skate contest up in Montreal, we fell Sew in Love–a crazy fun night from hearty x Hellz x Married to the Mob.They had mad people roll through the door from the 10.Deep Skate Team to P-Thugg from Chromeo, there was tons of free swag (and booze) and most importantly, everyone had a good time.

For more pictures, visit the Hearty Magazine.

I’ve been lagging on this but UNION NYC has officially shut down, along with that a piece of culture and history will be gone forever.  For a long time, Union was the only Streetwear boutique that got it and truly understood the youth. So many brands passed thru their racks… some still here, some long gone. But no matter what brand they had, they were the cream of the crop.  Union NYC was one of the first boutiques in the world that believed in Hellz and gave us a chance. Loyal to us from the start and we can’t thank you enough.  Shit will never be the same.  An extra special thanks to Maryann and James for all they have done.

Peace in the East!  

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