Archive for the 'Spot Light' Category

“THE REST IS HER STORY” FALL 2010 VIDEO TRAILER from HELLZ on Vimeo.

It’s not uncommon to get random visits from our loved ones in fashion, but when a hot-like-fire individual such as Miss Kerin Rose stomps into our office….all the surprises from the past become irrelevant and immediately we’re slapped in the face with excitement. Friday quickly became more than just the day before Labor day weekend – it became a day full of young coconut juice, equilibrium wrist bands, and Misslawn’s stories about tiny apartments in New York.

Surprises are the best…especially when they include Vietnamese food and of course – Kerin Rose.

Be sure to check out her accessory line A-Morir!

After this past fiasco, HELLZ has been taking the time to put things back together, and of course hustling up a storm. Though thieves had stolen our monitors, they did not steal our talent. We will still be here no matter what, to provide women with  strength and fly clothing. With that being said, out of the good hearts of the people we love, we’re so happy to have supporters world-wide who definitely kept us in their thoughts…and for that, we’d like to give you all our gratitude and thank you for constantly having our backs.

This Tuesday, HELLZ was surprised with a box from our girls at Moxsie. For the longest time, we’ve always had a special spot in our hearts for them. Chatting with them at trade-shows, to hanging out at random parties …it’s never a dull moment when it comes to run-in’s.Being the sweethearts that they are, Moxsie sent us a special care-package consisting of ADORABLE flash-drives, fabulous accessories, and smiles slapped across our faces. (literally! I mean, c’mon..look at Misslawn trying on her new hat!) Words can hardly describe the feeling we got as we noticed the “MOXSIE” tape wrapped tightly around the box. It’s people like that, that truly make a brand feel special. Big thanks to Moxsie, and big thanks to everyone who has been there for us through thick-&-thin.

We love you!

So late on posting this, forgive me! Chaos has erupted, and it is BARELY starting to settle down. Last Thursday, the Hellz girls took a night out to celebrate the newly released collaboration between young designer, Brian Lichtenberg and Forever 21. The night began with waiters who much resembled Calvin Klein models serving hors d’oeuvres and refreshments, while a DIY t-shirt booth and tunes spun by DJ Lindsay Love dazzled party goers on the Villa Terrace at Beverly Center. Not coming as such a surprise was the amount of guest who were put together so well. No one was dressed the same, and individuality ran deep with this particular crowd. Roaming with the crowd was Brian himself, who dawned a tailored all-black suit, and a fabulous pair of shoes that I died over. (Not surprised, what-so-ever.) Well known for his eclectic designs and unique cutouts, Brian  delivers budget friendly t-shirts with twice the amount of style and attitude at Forever 21. Embellished shirts, and bright graphics were some of the many fun aspects to this collaboration, making it a must basic for everybody’s closet. So, what do you think? Are you into this collaboration, or is it a “HELLZ NAH!”?

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Since the goddess of pop is turning a young 52, Hellz would like to throw back the Monday with some mesmerizing tunes, and unbeatable style. Happy birthday, Madonna! You’ve influenced thousands, and remained an individual through thick and thin. We look forward to more and more in the future!

Madonna – Secret (absolute most favorite Madonna song)

It all comes back to the musical classic: Grease. Who else had childhood dreams of being a Pink Lady?