Dagger Bellz Club

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HELLZ is set to release a rare collection of lapel pins Friday 03.24.11 at 7PM, exclusively through the WTHELLZ web boutique. Each pin represents a specific milestone through the lifespan of HELLZ, and depicts the original skeleton of the brand put together by designer, misslawn. In the beginning, Lawn had only given out single lapels to a few select people who she thought of as being a part of the intimate HELLZ family. Only few knew of the movement at hand and realized the bond that the lapel had. It hasn’t been until now that Lanie’s decided to release a minimal amount of lapels to the public. Available for purchase includes a special 4-pack collector’s edition or individual pins sold separately. Be a part of the “Dagger Bellz Club”, by placing a single lapel upon your garment and know that your pin has a much greater meaning than what meets the eye. The lapel in itself is a movement… Are you in the club?

AVAILABLE FRIDAY, MARCH 24TH, 11 @ 7PM

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